. >> narrator: he had changed his rhetoric on gun rights, gay rights, climate change and the tax pledge. he lost in iowa, new hampshire and florida. just one month into the primaries, romney's campaign was over. i entered this race because i love america. i feel i have to now stand asido for our party and for our country. >> narrator: romney had fallen short, unable to secure the presidenal nomination. (crowd chanting): mitt! mitt! >> the mitt romney in 2008 wasid partly a politician and very much a business person and totally a novice to what it meant to be a national candidate. >> narrator: he had spent $45 million of his own money on the campaign. >> on the plane back to boston, following his announcement, he turned to me and he said, "eric, what are you going to do? we've got to figure out what our people are going to do. they're going to be moving on into other jobs." this was not a person who was thinking about running again for president. i think he felt he had his opportunity and the door had closed to him. os >> it's a whole new political world the prent. >> nrator: nembe 20. >